Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
Rebranding strategies and their boomerang effect—The curious case of Burberry
Brand repositioning: Burberry by Pia Kristin Osteraas
Burberry performance up with brand repositioning - Fibre2Fashion
Strategy - Burberry
Was this rebranding really needed, Burberry?
Burberry in 2014
Unpacking Burberry's New Strategy | BoF
The Repositioning of Burberry – Get into the world of Luxury Goods
Analysis of business activity: Burberry
:quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/U644YBDGFVHMJOCUARCG7DXNMQ.jpg "Unpacking Burberry's New Strategy | BoF")
Unpacking Burberry's New Strategy | BoF
Has Riccardo Tisci's Burberry show at London Fashion Week rejuvenated the 162 year-old house? | South China Morning Post
Burberry's Repositioning Strategy (pdf)
Mark Ritson: Burberry's luxury repositioning won't work, it's not in the brand DNA
How Burberry is Reinventing Itself
The Repositioning of Burberry – Get into the world of Luxury Goods
6 Lessons From Burberry on Reviving a Dying Brand | by Lazarina Stoy | Better Marketing
Turning around Burberry: The ups and downs | Vogue Business
repositioning Archives - Retail in Asia
Ahead of new CEO arrival, Burberry sales growth slows | Vogue Business
Re incarnation of lost cachet of burberry
