![Zara's Zara's](https://hips.hearstapps.com/ghk.h-cdn.co/assets/17/09/2048x2048/square-1488394543-zara-store.jpg?resize=640:*)
Zara's "Love Your Curves Ad" Causes Controversy - Clothing Store Criticized for Attempt at Body Positivity
![MC on Twitter: MC on Twitter:](https://pbs.twimg.com/media/C53XBXsWcAAxsX3.jpg)
MC on Twitter: "Hey @Zara, I and a few of my girlfriends got some real curves. I can DM dem to u if you wanna see dem, okay?! Thanks! # LoveYourCurves #ZARA https://t.co/zNuANTtTDh" /
![Zara — Ama tus curvas. Recomendación de mejoría en campaña de… | by Patricia Totti Uzcátegui | Medium Zara — Ama tus curvas. Recomendación de mejoría en campaña de… | by Patricia Totti Uzcátegui | Medium](https://miro.medium.com/max/828/1*JpVtljJzTUd1CKvkb4TNAg.png)
Zara — Ama tus curvas. Recomendación de mejoría en campaña de… | by Patricia Totti Uzcátegui | Medium
Brand campaigns that are cashing on the body positive movement: Some that have succeeded, others that haven't
![High Street shop Zara slammed for using two 'thin' models in their new Love Your Curves jeans campaign | The Sun High Street shop Zara slammed for using two 'thin' models in their new Love Your Curves jeans campaign | The Sun](https://www.thesun.co.uk/wp-content/uploads/2017/02/dd-composite-topshop-models.jpg?strip=all&w=300&h=192&crop=1)
High Street shop Zara slammed for using two 'thin' models in their new Love Your Curves jeans campaign | The Sun
![Zara's Zara's](https://hips.hearstapps.com/goodhousekeeping/assets/17/09/1488394543-zara-store.jpg)
Zara's "Love Your Curves Ad" Causes Controversy - Clothing Store Criticized for Attempt at Body Positivity
![Maxime Models on Twitter: Maxime Models on Twitter:](https://pbs.twimg.com/media/C6-x-ZvWYAA17O1.jpg:large)